Anatomy of Fear

Why is the client afraid to write first? It’s not laziness; it’s evolution.

1

Social Risk

"If I praise this publicly and the product turns out to be bad, my status will drop." The fear of reputation loss dominates in B2B.

2

Bystander Effect

The more people see a post without comments, the less likely someone is to write. "If no one is writing — it's not important."

3

AI-Skepticism 2026

Empty profile = bot. Sterile content = ChatGPT. People look for "imperfections" and debates as proof of reality.